The 888 software development takes place in Gibraltar for this market leading and well known company. Despite dealing with a product which some have considered controversial throughout history, this company is well known in the western world. They develop their own software and are known in the industry for their award winning casino games. They are however the primary user of their own software. This is not normally the case, as most developers will license the software to a multitude of other businesses. There are a few third party licenses that are issued by 888 with all said and done. 888 is in-fact one of the oldest online gaming companies, spanning back all the way to 1997. The parent company is called 888 Holdings plc. The company is currently operating as “Cassava Enterprises”.
888 caters to most users around the world however does not allow players from the USA to join. This is because they are not prepared to risk any legal liability after a bill was passed in the US called UIGEA. In the year 2006 the American UIGEA bill was passed, it stands for “Unlawful Internet Gaming Enforcement Act”. Once the law was passed the company took the decision to stop allowing American players to join. This policy may be overturned when 888 have found a way of suitably covering themselves against liability (though only time will tell).
The mission statement of 888 is to become a global online gaming market leader. They are listed already on the London stock exchange. Their success in the field of gaming and entertainment is already apparent as they have won a number of awards. These include:
- Casino of the Year eGaming Awards (2007)
- The Gold Readers Choice Award for Top Casino at the Gambling Online Magazine Awards (2007)
- Best Betting and Gaming Company Leisure Report Awards (2007 and 2008)
- Operator of the Year Leisure Report Awards (2008)
The 888 software caters for eleven languages and feeds both sides of the fence by allowing access via online only, or via more comprehensive downloadable platforms. For entertainment value, the users are allowed to play for free and for fun, or are allowed to play for money. A user may enter a stake of twenty five cents (AUS) or anything up to a thousand dollars. The casino software offers games such as:
- Caribbean Poker
- Pai Gow Poker
- Slots (some with progressive jackpots)
- Table games
- Regular Poker variants
- Power Poker
888 also allows a user to select from a choice of private and multi-member tables. There are also private group tables and VIP tables. 888 also has a poker site which now offers games like Texas Hold'em, Omaha High/Low, 7-Card Stud, Omaha High, 7-Card Stud, High/Low poker. 888’s expansion has gone very well and there are now a few diverse license holders and variations on 888 platforms. It has a strong presence on the poker networks as well as the sportsbook networks. They are doing well with 888 bingo and 888 Ladies, though their biggest flagship brand has been and still is their 888 casino.